Welcome to MAD, my ultimate passion project — a brand born from my own relentless pursuit of breaking barriers and pushing the limits of what's possible. As a former Paralympic tennis player, retirement brought unexpected challenges. I faced weight gain, felt overwhelmed by depression, and lost my sense of identity.

However, through the unwavering power of determination and discipline, I found myself once again. I reignited the fire of my athlete's mindset, rebuilding myself from the ground up and reaching new heights that I had never before imagined possible. To get there, I had to push through countless days of feeling down and unmotivated. It was only by embracing discipline every day that the "I can do it" mindset became a habit. I told myself every day that success comes from the discipline of repeatedly doing things that you may not necessarily want to do until they become a habit. And surely, it did—not just a habit but a passion, a necessity.

This personal journey inspired the creation of MAD, a brand that celebrates the unwavering commitment and determination driving us to reach new heights in our lives and fitness journeys. With our signature M<D logo, we proudly emphasize that discipline is greater than motivation, serving as a constant reminder that true success is found in the strength of our perseverance.

Join me on this empowering journey and unlock the potential within yourself to conquer any challenge that comes your way. Embrace the MADness and reach your full potential!

- Natalia Mayara, Creator of MAD Apparel

My Story